Category Archives: Performance

Making Content Measurable

Posted by Jess Hutton |03 Nov 15 |

Many people in the content industry say content strategists shouldn’t be responsible for return on investment. But content can be quantified, via dollars, influence, or reach. This week, author Jess Hutton shows us what metrics can appropriately measure content.

The post Making Content Measurable appeared first on UX Booth.

An Analytics-First Approach to UX, Part 2

Posted by Luke Hay |16 Jun 15 |

In part two of this two-part series, Luke Hay shows us how to identify user journeys and segment users to get the most out of usability testing.

The post An Analytics-First Approach to UX, Part 2 appeared first on UX Booth.

An Analytics-First Approach to UX, Part 1

Posted by Luke Hay |28 Apr 15 |

Usability testing is typically done to identify why users are behaving in a certain way. This week, author Luke Hays shows us how to use analytics to determine what to spend time usability testing.

The post An Analytics-First Approach to UX, Part 1 appeared first on UX Booth.