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Let Your Users Wait

Posted by Tal Mishaly |20 Apr 15 |

April 20, 2015

A few months ago, I got into a rather feisty UX discussion with a coworker revolving around an innocent-looking tweet by Brad Frost. In it, he referred to a video that reveals a “shocking discovery” about an experience on a bank’s website.

That video came from UX designer Graeme Pyle, and depicted how he felt mislead by a progress bar, after he realized it didn’t describe the real progress of the transaction he had just performed.

This bank has a totally fake progress bar! https://t.co/xvFaimWRId this is some next-level bullshit, expertly discovered by @africanmattjay

— Brad Frost (@brad_frost)…read more
By Tal Mishaly