Archives

Solving the Problem of Design with Karl Ulrich

Posted by Mohamed Amer |28 Aug 15 |

August 28, 2015

A designer’s job involves reaching a certain destination, often without being given clear direction of where to go. Many designers will confirm that this can lead them to complete a series of tasks over and over again—a process that, as a whole, can become repetitive. Following a framework for design can put designers at an advantage by shortening the length of time they spend on a project and by helping their clients to understand their role.

Because design is a fundamental part of creating a product that appeals to users, designers want to ease the life of the user in some way or offer something not already available. Design fills a gap.

This article uses a template created by Karl T. Ulrich, Vice Dean of Innovation and the CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School of the University of Pennsylvania, to organize the process of design and enable designers to consolidate ideas…read more
By Mohamed Amer

             

Solving the Problem of Design with Karl Ulrich

Posted by Mohamed Amer |28 Aug 15 |

August 28, 2015

A designer’s job involves reaching a certain destination, often without being given clear direction of where to go. Many designers will confirm that this can lead them to complete a series of tasks over and over again—a process that, as a whole, can become repetitive. Following a framework for design can put designers at an advantage by shortening the length of time they spend on a project and by helping their clients to understand their role.

Because design is a fundamental part of creating a product that appeals to users, designers want to ease the life of the user in some way or offer something not already available. Design fills a gap.

This article uses a template created by Karl T. Ulrich, Vice Dean of Innovation and the CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School of the University of Pennsylvania, to organize the process of design and enable designers to consolidate ideas…read more
By Mohamed Amer