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Take Insights in Stride: Using iterative experiments in product development

Posted by Max Rosenbaum, Steven Cohn |13 May 15 |

May 13, 2015

Traditionally, entrepreneurs and intrapreneurs come up with wild, life-changing product ideas and then write a comprehensive, step-by-step business plan illustrating how that product should be developed. Hope and expectations for product performance remain high for months, if not years, until the riskiest assumption about the product is tested: Do customers really want it? Too often, the answer is no, and the time, money, sweat, and tears invested in the product amount to nothing.

With experiences like these, it’s easy to understand why product managers and entrepreneurs have begun taking a more iterative, “lean” approach to product development. Adopting…read more
By Max Rosenbaum, Steven Cohn